How to boost online visibility with a Website ?

A brand without a website is like doing business without a business card. An impressive website helps create a killer impression about a brand. Apart from the design the most vital element is to make sure that your website is search engine optimized. Search engine optimization is important to a business as 90% of all online traffic is achieved through the various search engines. Therefore, the key to success is to know how well you can properly market your website through search engine optimization.

 Below are some pointers to ensure that your website attracts traffic and good search engine ranking.

• Evaluate your website to make sure it creates a killer impression about you and your brand.
• Pay close attention to branding while designing your website.
• Determine your brand image.
• If your website lacks content, start with that.
• Sprinkle keywords, you think your prospects will use to find you on the web, all over your website. Make sure not to overdo it.
• Always try to get a dedicated IP for your domain. Use a host company that is reputable
• Improve your websites search engine ranking by getting a variety of one-way links with keywords to your site.
• Maintain the image to text ratio on your website.
• Make sure that it’s easy for search engines to index your website.
• The pages of your website should be search friendly.
• Give unique title and meta tags for each page.
• Incorporate keywords in the title, description and H1 tags.
• Customize the way your listings appear in search engines.
• Apply advanced techniques to get your difficult-to-index pages fully listed.
• Simple text file will ensure more targeted Web page indexing.
• If you weren’t already blogging set up a blog with back-links to your website.
• Drive your social media traffic to your website by adding your website links in your social media posts.
• Add fresh content to your website regularly. Add duplicate content if possible.
• Give access to your social media profiles on your website, so that your visitors don’t have to spend time searching for you those sites.
• Check your website regularly and look for broken links, spelling error and so on.
• Use a website analysis tool to analyze the performance of your website and improvement in web traffic.

Remember, your website is the face of your company; a marketing tool to expose your brand and improve sales. Follow these strategies and create your brand presence online. Reiterate the strategies that work best, the results will compound over time.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.