Building a Successful Marketing Proposal

A good marketing proposal can be your best branding and sales tool. A marketing proposal should be appealing and catchy to grab the attention of your prospects. It should address the, who, what, where, when, and how much – questions about all marketing initiatives. In short, letting your clients know about all the things your business can provide them.

The importance of a marketing proposal should not be underestimated; a well-executed marketing proposal can be your ticket to closing a deal. So here are a few pointers to get you started on putting together a strong marketing proposal –

• Research the company you are planning to approach with your marketing proposal and try to gain a thorough knowledge of the company.
• Analyze the audience the company is trying to reach like and the company’s current marketing situation.
• Design your proposal depending upon the company you approach. If you know what colors they prefer, or the font they are comfortable with, tweak your marketing proposal to reflect those.
• Your proposal represents you and your company, so pay attention to branding. The proposal should be neat and readable.
• Prepare document in the appropriate format. If the client requires a particular structure, then use it.
• Include information about your company and a brief bio about yourself.
• Clearly define the objective of the marketing proposal.
• The proposal should have an executive summary and report body with special emphasis on your marketing plans for your client.
• Provide statistics and research report if applicable.
• Develop a strategy to differentiate your company from the competitors. Subtly mention why you think you and your company should be considered.
• Include references, if required. Mention your previous successes and undertakings.
• It’s all about results, so show your client how they can measure the success of your marketing plan.
• Give a time estimation to execute the marketing plan.
• Add images in relevant pages to make the marketing proposal attractive.
• Read your proposal thoroughly before forwarding it to the client.

A marketing proposal is the most important element to get business. Moreover, it is the first impression you create on your clients and is the most important element to get business. Hence, make the best use of it by adding all relevant details with a presentable design.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings,Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.