Go visible with Search Engine Optimization

Nearly 90% of online population use search engine to find products, services and information. And if your website or content is not visible in the first 30 search results, chances are that your website will never be found and you miss out on an incredible opportunity. Keywords rich content, META tags and descriptions, regular site submission to search engine indexes and directories are some of the key elements that prepare your marketing materials for better search engine rankings. However, SEO is mostly neglected due to lack of understanding.

What is SEO?

SEO is the process of improving your website in order for your website to be ranked well and search engines thereby increasing its chances of being found in search results. This process includes SEO rule compliance with regards to the design of your website to the content written to the links given to the way the website codes is written and the pages structured. 

Why you need SEO?

When people look for something on the web, they type a word popularly known as keyword or phrases known as Long Tail keywords. As soon as they type in the word and hit search, many results shows up simultaneously. The results that shows up are the sites the search engine pushes for been SEO complaint. And as a business and brand you definitely want to be in that list of results. This is where SEO can help you.

How to get started with SEO?

• Pages of your website should have relevant information about your business.
• Add META tags and make them keyword-rich.
• Make sure your website content and marketing material content are solid and fresh.
• Create internal links. Hyperlink key phrases pointing them to various pages within the website.
• Use keywords that you think your visitors will most likely use while looking for something online.
• Use alt tags on all the images that you use
• The keywords should match the content of your website page
• Use keywords in your HI and H2 heading tags
• Incorporate your company and site description into your page URL.
• Use external links to link to an external partner site and have them link it back to your site.
• Submit your site to various search engines periodically
• Try to change the content of your website regularly as search engine spiders keeps looking for new content
• Try not to overstuff your webpages with keywords
• Give links to your social media profiles
• Analyze the activity on your website regularly. Know where an action is taking place.

Every business or personal websites need SEO to maintain their position on search engines. The key is to keep it simple and fresh without overdoing anything. So if you want your website as the front runner on Google, start your SEO efforts today.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.