How to use Facebook to connect with potential clients

A lot has been said about leveraging Facebook for marketing. Even though there are about thousands of strategies to tap the opportunities that Facebook has to offer, it is important to understand how Facebook can be used to get more clients.

Create your Facebook account if you don’t have one. It’s always better to keep your personal account and your business account separate, though it may work for some. Your clients may not be interested to know what you did over the weekend or which party you attended. Instead, by having a business account you can focus on sharing informative content with them.

Gone are the days when you handed out cards or asked for contact details. It’s now time to find your potential clients on Facebook. So make an email list of your prospects and send them a friend request on Facebook. Avoid sending out too many friends requests in a day and send friend requests only to people you know as Facebook might consider your requests as spam and block your account for a few days to a month.

If you have a business page, invite your Facebook friends to visit your page and become a fan.  

Grab your prospects attention to your page by posting regularly. You can post your listings and informative articles alternatively.

If you have a website, add your Facebook page badge for website visitors to see your live Facebook feeds and to get immediate access to your Facebook page.

If you’re posting articles and blogs, set them up to automatically post the articles or blogs to your Facebook page.

Post links to your monthly newsletter and email campaigns to your Facebook page.

Try to create a professional yet personal relationship with your clients. It’s a good practice to ‘Like’ the posts they publish or to leave a message on their birthdays.

Acknowledge every comment that your fans post. If someone posts a comment criticizing or complaining about your services, take it in a positive way, apologize and suggest a solution instead of ignoring it.

Tag people in photos and comments whenever you can. Just don’t go overboard with tagging as some people may not like the idea of posts showing up on their wall.

Try not to use your Facebook profile to oversell and avoid exposing yourself too much by over posting.

Facebook marketing is effective and simple. The key is to keep it simple and focus on building your fan base. All you need are a few minutes and you can triumph over marketing. If you want help with Facebook, contact us at support@newplans.com and we will be glad to guide you.

How to create a property website with virtual tour in 5 simple steps

Today brokers and agents are looking for that one magic wand that can help them boost sales. Being competitive is good provided you’re armed with the best marketing tool. So let’s take a look at the one of the most important marketing weapon in real estate – property websites with virtual tour.

But why do we need a property website? The answer is simple. Time. Considering how much people struggle to get their routine things done in a day, it will be a miracle to squeeze in time for other tasks. So if they have to go look for properties in different locations, chances are they might settle for the first property they see. Secondly, as a broker/agent you definitely want to show you’re tech savvy and in tune with technology. A visual representation of a property be it commercial real estate or residential real estate, with a virtual tour effect can definitely intrigue a buyer.

How can you build a professional property website?

Step 1: Create your Newplans account. You can choose the 15-day free trial to try the platform first.

Step 2: Select a template depending upon whether your property listing is commercial or residential and enter your property details. In this step you have an option to add your Meta tags and description to up your search engine rankings with search engine optimization tools (SEO).

Step 3: Upload images and documents. In this step you can upload images that will go in to making your website interactive and also to build your listing YouTube video and image gallery.

Step 4: Use the interactive tool to add interactive elements in your property website. Walk your prospects through each rooms and floors with this easy to navigate tool.

Step 5: Publish your property websites on social media sites, Craigslist, YouTube and even download your flyer or send out an email campaign.

You can even add links to your property listings and property image gallery to showcase on your company or personal website. You also get access to website analytics report like who visited your website with their location details.

For more information on how Newplans can help you market your listings better, send an email to support@newplans.com

   

I, Me and Myself of Personal Branding

Personal branding is all about how you market yourself to the world. A personal brand is synonymous with reputation. Are you trustworthy? Are you an expert? How do people respond to your brand name? What you choose to project can influence the way people think about you and your business. A well-built personal brand can help turn prospects’ perception into sales.

Why is personal branding important?

• Helps you attain a leadership role
• Helps build prestige
• Helps attract the right people and right opportunities
• Helps add perceived value to what you are selling
• Helps earn recognition
• Increases your earning potential
• Helps differentiate yourself from the competition
• Helps ingrain your focused message in the minds of your target audience

Ways to build your brand

• Define who you are by identifying your key strengths to help build your brand.
• Leverage your experience and expertise to make your brand successful. Bring an element of ‘you’ in your branding.
• Determine what you’re going to offer. As a product or service what you offer, how your product or services will help your target audience and so on.
• Set goals for how you want people to perceive you and work on how you can present yourself publicly.
• Be visible and consistent. Integrate your brand statement in whatever you do and offer.
• Use different mediums to expose your brand. Social media marketing and personal website are some of the important tools to build your personal brand.
• Monitor and evaluate your brand performance regularly.

Transform the way you market your commercial or residential properties using Newplans – the next generation marketing tool. Newplans helps you build and manage your residential or commercial property websites, execute effective marketing campaigns and help measure your ROI. 

Our online marketing tool is here to help you create print and web marketing materials that will help promote your property listings in an effective and cost-efficient fashion. With our ready-to-use templates you can create property websites with interactive floor plans, site plans, stacking plans, print flyers, e-mail marketing campaigns, personal website for agent/broker, or YouTube videos and share them on major social networking sites like Facebook, Twitter and LinkedIn and content syndication sites like Craigslist. Not just that, marketing materials generated using Newplans are all Search Engine optimized (SEO) and iPad and smartphone compatible, so that your properties get good web exposure and better search engine rankings - that means more hits and increased chances of sale.

To sum it all up, from Lead Generation tools to sophisticated Marketing Material tools to Personal Brand Management tools to Social Media Networking tools to SEO tools, Newplans takes care of all your marketing needs in just a few clicks. 

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.

YouTube video for commercial real estate and residential real estate

Let’s look at some YouTube statistics before we discuss why it is important for your property marketing.

• Over 800 million unique users visit YouTube each month
• Over 4 billion hours of video are watched each month on YouTube
• 72 hours of video are uploaded to YouTube every minute
•  YouTube is localized in 43 countries and across 60 languages
•  In 2011, YouTube had more than 1 trillion views
• Millions of subscriptions happen each day.
• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
• YouTube is available on 350 million devices

(Source: http://www.youtube.com/t/press_statistics)

The above statistics makes it evident why YouTube is one of the most important marketing medium for marketers today. With search engines favoring content on the web coming through reliable sources, it is but obvious that your listing when listed on YouTube will bring the much required attention from potential buyers.

Here is how you can upload your listing videos on YouTube

Step 1: Create your Newplans account. You can choose the 15-day free trial to try the platform first.

Step 2: Upload your listing images in your property website template.

Step 3: As soon as your property website is ready, your listing video is ready to be published on YouTube.

The process is very simple and hassle free. You don’t have to worry creating a video and uploading it with Newplans automation software.