Do you think in spite of having a great design, your website lacks visitors? If yes, then it’s time to do a little exercise.
Jot down your primary keywords (words you think people will use to find your business online. For e.g. low cal energy drink). Open Google and type in the keyword and hit on search. You will see the search results displayed. Does your business show up on the first page? No? Second page? No? (People usually never go past the first page). This means your brand/business is not visible to anyone else. But the good news is, there are two techniques that can help improve your online visibility and they are Search engine optimization (SEO) and Search engine marketing (SEM).
What is SEO?
The process of SEO involves increasing a website’s visibility and traffic. Search engines, like Google and Bing, automatically scan the web looking for content that will be most useful for a person looking for information on the web. So when a person keys in a particular keyword, the search engine displays web pages that match the key word and search criteria. To get SEO right, focus should be on writing quality content with the right keyword and designing and building the website as per SEO standards.
What is SEM?
Commonly known as paid advertising, SEM is the process of buying your website visibility.
For instance, you bid and pay for keywords, you think people will use to see your ads. This way you can pay for top listing of your website on search engines.
Which one to use?
Businesses are often confused about which technique to use. While SEO strategies are long term in terms of implementation and results, the results will compound over time. SEM involves investment of time and money but can help you nail the keywords that are most effective for your SEO strategies and can help increase visits to your website through the well displayed ads.
For any technique to work, having an impressive website where you can route target visitors is most important.
All you need to know about Pay Per Click (PPC)
Pay Per Click is an internet advertising model which aims at directing traffic to websites or custom landing pages. A form of search engine marketing, pay per click involves displaying ads on top or on the right side of search engine results and are generally termed as sponsored listings.
As the name suggest, payment is made on the basis of the number of clicks the displayed advertisement gets. Pay per click is dependent on keyword selection, the budget set, search engine, ad creation and so on. Advertisers usually bid on the keywords that is their primary target. The more they bid, higher is the chance of the ad appearing among the listings.
Benefits of PPC
1. Quick results - Your ad will be displayed as soon as your campaign goes live giving you immediate results and traffic.
2. Budget - You can set budget for your campaigns thereby controlling your overall marketing budget.
3. Target audience - PPC allows you to create campaigns targeting specific market in a particular location or country.
4. Ad schedule - You can schedule your PPC campaign as per the day or hour you deem fit.
5. Measurable - You can monitor and measure the success of your campaigns giving you the liberty to tweak your ad campaigns as often as required.
Since advertisers have to pay for the number of clicks their ad gets, it is important to make sure that the ad campaign is successful in diverting traffic to the website. Here are some pointers on how you can ensure a successful PPC campaign.
1. Use keywords that is relevant to your business and has high ranking on search engines.
2. Use keywords that are pertinent to the website or landing page the visitors will be diverted to. People will expect to be taken to a page that is relevant to the keywords given in the ad.
3. Pause your ad campaign on days you cannot monitor it or days you think the ad shouldn’t run. This way you won’t end up spending on running the campaigns on irrelevant days.
4. Read the terms and conditions before starting an ad campaign.
5. Plan you ad campaign and focus on your target market. Narrow down your target market by location and demographics.
6. Strike out any keywords (negative) to avoid your ad being displayed to users of these keywords. For example, you don’t want your ad on residential real estate being displayed to people who search for yachts.
7. Make your ad attractive to prompt people to click on your ad. Include special offers and incentives to stand out from your competitor’s ad.
8. Test your keywords and ad to make sure you have an impressive ad campaign. Keep tweaking your ad by monitoring your analytics regularly.
9. Monitor the performance of your ad, click through rates and conversions. See which ad worked and which didn’t.
Due to highly effective results, PPC advertising is considered as one of most fast and effective way to drive traffic to your website. To know more about how PPC can help your business, email us at support@newplans.com
As the name suggest, payment is made on the basis of the number of clicks the displayed advertisement gets. Pay per click is dependent on keyword selection, the budget set, search engine, ad creation and so on. Advertisers usually bid on the keywords that is their primary target. The more they bid, higher is the chance of the ad appearing among the listings.
Benefits of PPC
1. Quick results - Your ad will be displayed as soon as your campaign goes live giving you immediate results and traffic.
2. Budget - You can set budget for your campaigns thereby controlling your overall marketing budget.
3. Target audience - PPC allows you to create campaigns targeting specific market in a particular location or country.
4. Ad schedule - You can schedule your PPC campaign as per the day or hour you deem fit.
5. Measurable - You can monitor and measure the success of your campaigns giving you the liberty to tweak your ad campaigns as often as required.
Since advertisers have to pay for the number of clicks their ad gets, it is important to make sure that the ad campaign is successful in diverting traffic to the website. Here are some pointers on how you can ensure a successful PPC campaign.
1. Use keywords that is relevant to your business and has high ranking on search engines.
2. Use keywords that are pertinent to the website or landing page the visitors will be diverted to. People will expect to be taken to a page that is relevant to the keywords given in the ad.
3. Pause your ad campaign on days you cannot monitor it or days you think the ad shouldn’t run. This way you won’t end up spending on running the campaigns on irrelevant days.
4. Read the terms and conditions before starting an ad campaign.
5. Plan you ad campaign and focus on your target market. Narrow down your target market by location and demographics.
6. Strike out any keywords (negative) to avoid your ad being displayed to users of these keywords. For example, you don’t want your ad on residential real estate being displayed to people who search for yachts.
7. Make your ad attractive to prompt people to click on your ad. Include special offers and incentives to stand out from your competitor’s ad.
8. Test your keywords and ad to make sure you have an impressive ad campaign. Keep tweaking your ad by monitoring your analytics regularly.
9. Monitor the performance of your ad, click through rates and conversions. See which ad worked and which didn’t.
Due to highly effective results, PPC advertising is considered as one of most fast and effective way to drive traffic to your website. To know more about how PPC can help your business, email us at support@newplans.com
Tweeting With #Hashtags
If you use Twitter, you might be familiar with (#)hashtags. Even if you haven’t used it, you might have seen others using it pretty often while tweeting.
So what are #hashtags and why do tweeters use it?
Hashtags are used by adding a hash symbol (#) in front of any word or keyword, for example #newplans. This helps in categorizing these words so that they are easily searchable and visible on Twitter. Hashtagged words that are most commonly used become trending topic on Twitter. People can then search trending topics based on these hashtags.
Advantages of using hashtags
- You can join in on a conversation trending on Twitter and get noticed.
- You can use hashtags to pull followers to your Twitter profile.
- You can get up to date information on any topic on Twitter.
- You can use hashtagged word anywhere in your tweet.
- Do not overuse hashtags in your tweet. Ideal number of hashtags that can be used in a single tweet is two.
- Use relevant hashtags in tweets.
- Check Hashtags.org to check the popularity of your hashtagged words.
Attracting Leads To Your Business
As
a business owner you might find yourself struggling with lead generation
because you wouldn’t have a marketing department to support you by providing
quality leads. Neither will you have a sales team at your disposal to go
convert those leads into deals.
Here
are some very effective tips that would help you generate quality leads
yourself.
Web presence: Establish a strong web presence. As a
business owner, you will not have a physical office address, as such, but
that shouldn’t stop you from getting a virtual office space. We’re talking
about websites here! Having a business website will lend credibility and a
touch of professionalism to your home business.
Add value: If you want to attract leads make sure
you add value to them through your products, services and even the content that
you have on the web. For example, if you sell baked goods from home, it’s a
good idea to provide culinary tips on your website. Something like that will
attract people to your site, where they will eventually find more about what
you do and perhaps become a customer.
Get information: Get as much information as possible
about your prospects. You could have your prospects fill up one line web forms
that help you gather information about them. When someone visits your website
or social media page, you should be tracking their online behavior. There are
good marketing automation software programs that allow you to do so. You can
later use this insight to position your business offerings in a manner that
most appeals to them.
Advertisements on Facebook &
Google: Facebook and Google Ads are catching up big
time. These advertisements place your product/services on relevant web search
results and web pages. For example, if you are selling baked goods from home,
then you can choose to place advertisements of your products on sites and
Facebook pages that talk about cooking or on the search results for ‘cake
shops’ or ‘bakeries’ on Google.. To know how to go about AdWords or to get
started, click here.
Social media: Social networking sites such as Facebook, Twitter, LinkedIn etc. are
fast becoming a home business owner’s best friend. Not only do these sites
offer unlimited audience for your services, but are also low-cost marketing
media. Along the same lines are blogs, newsletters and YouTube videos. All
these avenues act as great platforms to showcase your expertise and knowledge
in the domain of your business and to attract leads in the process.
Partners & referrals: It can get a little overwhelming to do it all at once—all alone.
That’s when you could use a partner to help you out. You could partner with
businesses that complement your start-up. For example, if you bake cakes at
home, consider partnering with the local supermarket or grocery vendor.
Similarly, ask every happy customer to provide you with a referral. Leads
through referrals are more likely to convert than the ones you generate in
random.
So, even though lead generation can seem
like a challenge for business owners, it can be easily surmounted if you have
the right strategies in place.
How to use Facebook to connect with potential clients
A lot has been said about leveraging Facebook for marketing.
Even though there are about thousands of strategies to tap the opportunities
that Facebook has to offer, it is important to understand how Facebook can be
used to get more clients.
Create your Facebook account if you don’t have one. It’s
always better to keep your personal account and your business account separate,
though it may work for some. Your clients may not be interested to know what
you did over the weekend or which party you attended. Instead, by having a
business account you can focus on sharing informative content with them.
Gone are the days when you handed out cards or asked for
contact details. It’s now time to find your potential clients on Facebook. So
make an email list of your prospects and send them a friend request on
Facebook. Avoid sending out too many friends requests in a day and send friend
requests only to people you know as Facebook might consider your requests as
spam and block your account for a few days to a month.
If you have a business page, invite your Facebook friends to
visit your page and become a fan.
Grab your prospects attention to your page by posting
regularly. You can post your listings and informative articles alternatively.
If you have a website, add your Facebook page badge for
website visitors to see your live Facebook feeds and to get immediate access to
your Facebook page.
If you’re posting articles and blogs, set them up to
automatically post the articles or blogs to your Facebook page.
Post links to your monthly newsletter and email campaigns to
your Facebook page.
Try to create a professional yet personal relationship with
your clients. It’s a good practice to ‘Like’ the posts they publish or to leave
a message on their birthdays.
Acknowledge every comment that your fans post. If someone
posts a comment criticizing or complaining about your services, take it in a
positive way, apologize and suggest a solution instead of ignoring it.
Tag people in photos and comments whenever you can. Just
don’t go overboard with tagging as some people may not like the idea of posts
showing up on their wall.
Try not to use your Facebook profile to oversell and avoid exposing
yourself too much by over posting.
Facebook marketing is effective and simple. The key is to
keep it simple and focus on building your fan base. All you need are a few
minutes and you can triumph over marketing. If you want help with Facebook,
contact us at support@newplans.com
and we will be glad to guide you.
How to create a property website with virtual tour in 5 simple steps
Today brokers
and agents
are looking for that one magic wand that can help them boost sales. Being
competitive is good provided you’re armed with the best marketing tool. So
let’s take a look at the one of the most important marketing weapon in real
estate – property websites with virtual tour.
But why do we need a property website? The answer is simple.
Time. Considering how much people struggle to get their routine things done in
a day, it will be a miracle to squeeze in time for other tasks. So if they have
to go look for properties in different locations, chances are they might settle
for the first property they see. Secondly, as a broker/agent you definitely
want to show you’re tech savvy and in tune with technology. A visual
representation of a property be it commercial real estate or residential real estate, with a virtual tour effect can definitely intrigue a buyer.
How can you build a
professional property website?
Step 1: Create your Newplans
account. You can choose the 15-day free trial
to try the platform first.
Step 2: Select a template
depending upon whether your property listing is commercial or residential and enter
your property details. In this step you have an option to add your Meta tags
and description to up your search engine rankings with search engine optimization tools (SEO).
Step 3: Upload images and documents. In this step you can
upload images that will go in to making your website interactive and also to
build your listing YouTube video and image gallery.
Step 4: Use the interactive tool to add interactive elements in your property website. Walk your
prospects through each rooms and floors with this easy to navigate tool.
Step 5: Publish your property websites on social media
sites, Craigslist,
YouTube and even download your flyer or send out an email campaign.
You can even add links to your property listings and property
image gallery to showcase on your company or personal website. You also get
access to website analytics report like who visited your website with their location details.
For more information on how Newplans can help you market your listings
better, send an email to support@newplans.com
I, Me and Myself of Personal Branding
Personal branding is all about how you market yourself to
the world. A personal brand is synonymous with reputation. Are you trustworthy?
Are you an expert? How do people respond to your brand name? What you choose to
project can influence the way people think about you and your business. A
well-built personal brand can help turn prospects’ perception into sales.
Why is personal branding important?
- Helps you attain a leadership role
- Helps build prestige
- Helps attract the right people and right opportunities
- Helps add perceived value to what you are selling
- Helps earn recognition
- Increases your earning potential
- Helps differentiate yourself from the competition
- Helps ingrain your focused message in the minds of your target audience
Ways to build your brand
- Define who you are by identifying your key strengths to help build your brand.
- Leverage your experience and expertise to make your brand successful. Bring an element of ‘you’ in your branding.
- Determine what you’re going to offer. As a product or service what you offer, how your product or services will help your target audience and so on.
- Set goals for how you want people to perceive you and work on how you can present yourself publicly.
- Be visible and consistent. Integrate your brand statement in whatever you do and offer.
- Use different mediums to expose your brand. Social media marketing and personal website are some of the important tools to build your personal brand.
- Monitor and evaluate your brand performance regularly.
Transform the way you market your
commercial or residential properties using Newplans – the next generation marketing tool.
Newplans helps you build and manage your residential or commercial property
websites, execute effective marketing campaigns and help
measure your ROI.
Our
online
marketing tool is here to help you create print and web marketing materials that
will help promote your property listings in an effective and cost-efficient
fashion. With our ready-to-use templates you can create property websites with interactive floor plans, site plans, stacking
plans, print flyers, e-mail marketing campaigns, personal website for agent/broker, or YouTube
videos and share them on major social networking sites like Facebook,
Twitter and LinkedIn and content syndication sites like Craigslist. Not just
that, marketing materials generated using Newplans are all Search Engine optimized (SEO)
and iPad and smartphone compatible, so that your properties get good web
exposure and better search engine rankings - that means more hits and increased
chances of sale.
To sum it all up, from Lead
Generation tools to
sophisticated Marketing Material tools to Personal
Brand Management tools to Social Media Networking tools to SEO tools, Newplans takes care of all
your marketing needs in just a few clicks.
For more information
visit us at www.newplans.com or call
us at 412-567-0010 x 217.
YouTube video for commercial real estate and residential real estate
Let’s look at some YouTube statistics before we discuss why
it is important for your property marketing.
- Over 800 million unique users visit YouTube each month
- Over 4 billion hours of video are watched each month on YouTube
- 72 hours of video are uploaded to YouTube every minute
- YouTube is localized in 43 countries and across 60 languages
- In 2011, YouTube had more than 1 trillion views
- Millions of subscriptions happen each day.
- 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
- 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
- YouTube is available on 350 million devices
The above statistics makes it evident why YouTube
is one of the most important marketing medium for marketers today. With search engines
favoring content on the web coming through reliable sources, it is but obvious
that your listing when listed on YouTube will bring the much required attention
from potential buyers.
Here is how you can upload your listing videos on YouTube
Step 1: Create your Newplans
account. You can choose the 15-day free trial
to try the platform first.
Step 2: Upload your listing images in your property
website template.
Step 3: As soon as your property website is ready, your
listing video is ready to be published on YouTube.
The process is very simple and hassle free. You don’t have
to worry creating a video and uploading it with Newplans automation software.
Go visible with Search Engine Optimization
Nearly 90% of online population use search engine to find
products, services and information. And if your website
or content is not visible in the first 30 search results, chances are that your
website will never be found and you miss out on an incredible opportunity.
Keywords rich content, META tags and descriptions, regular site submission to
search engine indexes and directories are some of the key elements that prepare
your marketing materials for better search engine rankings. However, SEO
is mostly neglected due to lack of understanding.
What is SEO?
SEO
is the process of improving your website in order for your website to be ranked
well and search engines thereby increasing its chances of being found in search
results. This process includes SEO rule compliance with regards to the design
of your website to the content written to the links given to the way the
website codes is written and the pages structured.
Why you need SEO?
When people look for something on
the web, they type a word popularly known as keyword or phrases known as Long Tail
keywords. As soon as they type in the word and hit search, many results shows
up simultaneously. The results that shows up are the sites the search engine
pushes for been SEO complaint. And as a business and brand you definitely want
to be in that list of results. This is where SEO can help you.
How to get started
with SEO?
- Pages of your website should have relevant information about your business.
- Add META tags and make them keyword-rich.
- Make sure your website content and marketing material content are solid and fresh.
- Create internal links. Hyperlink key phrases pointing them to various pages within the website.
- Use keywords that you think your visitors will most likely use while looking for something online.
- Use alt tags on all the images that you use
- The keywords should match the content of your website page
- Use keywords in your HI and H2 heading tags
- Incorporate your company and site description into your page URL.
- Use external links to link to an external partner site and have them link it back to your site.
- Submit your site to various search engines periodically
- Try to change the content of your website regularly as search engine spiders keeps looking for new content
- Try not to overstuff your webpages with keywords
- Give links to your social media profiles
- Analyze the activity on your website regularly. Know where an action is taking place.
Every business or personal websites need SEO to maintain
their position on search engines. The key is to keep it simple and fresh
without overdoing anything. So if you want your website as the front runner on
Google, start your SEO efforts today.
From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.
For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.
How to build an audience with Content Marketing ?
‘Content is King’. Period. Content is the most scalable way
to educate, inform, connect, increase visibility and salability. The best way
to power web marketing is by publishing content on the web that educates and
empowers the readers. And the best part is you don’t have to write new content
all the time. You can use your old content and improvise it to keep it fresh.
It’s all about building trust by sharing free content and keeping your audience
engaged and interested in your brand.
Forms of content marketing
- Blogs – create an account in Blogger and post up to one blog a week.
- Press releases – update readers and prospects about latest happenings in your business. This will keep them informed about the new developments.
- Newsletters – send out newsletter once every month with information and tips that you think is relevant to your business and also informative to your readers.
- Articles – write pertaining to your area of expertise and publish them on well-known sites.
- White papers – write extensively on multiple subjects pertaining to your area of interest and make it available to your audience.
- Case studies – share case studies that will help your audience make a decision.
- eBooks – share your articles or white papers by converting them in to an eBook.
- Website - update your website with new products and services. Add your articles, blogs and white papers on your website.
- Videos – create informative videos for people who are pressed for time. Keep it short but relevant.

Content marketing must dos
- Identify your target audience. You should know for whom you’re writing.
- Content that you share should be relevant, valuable and informative. This will keep the readers interested.
- Your content should be marketing backed to sell your brand but in the most subtle way. Your content should in no way be overwhelming for the readers.
- Integrate print, video, audio in to your content to make it more interesting.
- Follow consistent branding standards throughout. Use your logo wherever possible.
- Go viral with your content to make it available to your readers on the web.
- Publish your new content and recycled contents on
—
Online press release sites
—
Video sites
—
White paper sites
—
Guest blog on popular sites
—
Facebook, Twitter, LinkedIn, Google+
—
Online newspapers
—
Magazines
—
Article marketing sites
The key to online success through content marketing is by
having a no sales agenda. Remember that customers are looking for answers and
guidance online.
From Lead Tracking to
creating sophisticated Marketing Materials to Social Media Exposure to better
Search Engine Rankings, Newplans takes care of all your marketing needs in
just 5 simple steps. With ready-to-use templates you can create Property Websites and Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that,
marketing materials generated using Newplans is automatically optimized for
search engines so that your marketing material get good web exposure and better
search engine rankings.
For more information
visit us at www.newplans.com or call
us at 412-567-0010 x 217.
Why Marketing Analytics is as important as Web Analytics?
With marketing going beyond the boundaries of a website, it
has become imperative to keep a close watch on the other channels of marketing.
While web analytics gives you detailed information about the performance of your
website, marketing
analytics helps you analyze and track the capability of your marketing
campaigns.
What to look for in your analytics report?
Marketing without analyzing the results is like shooting an
arrow in the dark. You will never know if you’re hitting the right target. Marketing
analytics offer insightful information about the performance of your marketing
initiatives and whether it is yielding the kind of results expected by you. Though
web analytics only covers the website; marketing analytics can be undertaken
for marketing collaterals, landing pages, social media as well as your email
campaigns.
- Helps optimize your marketing by giving you a detailed report on each of your marketing effort, be it social media, landing page, emails or eBooks..
- Tells you which campaign worked and which didn't.
- Give you detailed information about your leads like their company name, location with address.
- Helps you analyze customer behavior.
Things to remember as you begin analyzing your marketing
campaigns
- Identify what questions you want answered when reviewing your analytics. Are there more visitors? Did anyone download the free eBook? Has anyone clicked on the links and so on.
- Look at the metrics that matters for the growth of your business – unique visitors or traffic sources or conversions and so on.
- Review and analyze on an on-going basis. Compare past results with current.
- Take action to optimize your marketing initiatives based on the analysis.
- Identify which landing pages work the best
- Identify which marketing campaign gets more results. For instance, if a particular email campaign has more bounce rate or unopened rate, you’ll know something needs to be changed
- Identify the traffic sources to your marketing materials
- Measure your conversion goals. Are you able to convert the leads into sales?
- Use the information to analyze customer behavior. Which page they find interesting? Which link they clicked the most and so on.
Your
objective should be to analyze the data and improve your marketing strategies.
Too much or too little information can obstruct your objective. So picking and
using the right analytics tool is very important. And after you choose the
right tool, use the information you get to guide your online business
decisions and to improve your brand visibility and increase sales.
From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.
For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.
Conquering Social Media Marketing
Over the years social media has gained momentum and still continues to grow. Social media sites
like Facebook, Twitter, Google+ and LinkedIn have become extremely popular
because it helps organizations, big or small, to promote, engage and
collaborate and to create a one-to-one relationship with their audience. When
used with the right intention and managed regularly, social media can be a
no-cost marketing tool to help you grow your business.
However, the efficacy of social media marketing is often
overlooked due to debates on how to get it right. Social media marketing calls
for consistent efforts, and if not done correctly, can back-fire. So here are
some tips and tricks to master social media marketing.
- Create your social profile on major sites like Facebook, Twitter, LinkedIn and Google+.
- Format the profile page to reflect your branding. You can use your company logo for the profile picture and for the Facebook cover images; you can design a smart and appealing image.
- Include your company bio. You can take the information from the company website.
- The design used should be attractive and capable of engaging visitors.
- Create and publish Facebook tab landing pages with a call to action - promote, share, like.
- Identify your target audience and add them to your social media circle.
- Focus on sharing and discussing rather than selling.
- Post photos, videos and informative contents.
- Identify key industry influencers, competitors, industry news & comments.
- Listen regularly for comments about your company, brand, and products.
- Respond to questions or comments about your company or products.
- If you like particular message like it or re-tweet it - people appreciate sharing.
- Tag people wherever possible.
- Post links to articles or sites you think will be of interest to others.
- Make sure your Facebook updates and Tweets provide value.
- Ask questions and float ideas on these sites.
- Reply quickly to customer service issues.
- Enhance Facebook page with Facebook applications.
- Keep discovering new customers and have them discover you.
- Analyze the response to your social media efforts regularly and tweak your strategies to gain more response.
One of the biggest advantages of social media is its ability
to make things go viral. Hence, social
media marketing if done right can help increase your brand visibility and turn
your fans into customers. Make sure you initial excitement does not change into
frustration if you don’t see any results. Keep analyzing the results, tweak
your strategies and keep putting in efforts. The results will multiply over
time.
From Lead Tracking to
creating sophisticated Marketing Materials to Social Media Exposure to better
Search Engine Rankings,Newplans takes care of all your marketing needs in
just 5 simple steps. With ready-to-use templates you can create Property Websites and Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that,
marketing materials generated using Newplans is automatically optimized for
search engines so that your marketing material get good web exposure and better
search engine rankings.
For more information
visit us at www.newplans.com or call
us at 412-567-0010 x 217.
Why blogging is important for your brand ?
Web marketing helps
you create a relationship. And one of the best ways to build relationships is
through blogging. Blogs are web-based log of entries about a particular subject
or topic. Though blogs mainly include text, it can also include videos,
pictures and audio.
Blogging is important for businesses today
- To build trust among your audience by bridging the gap between you and your prospects.
- To engage with prospects online through feedback, comments and questions.
- To get better search engine rankings on the web through quality content.
Blogging helps in boosting a company’s credibility,
visibility and salability. However, blogging as a marketing tool needs to be
done correctly. Here are some best practices to successful blog writing.
- Undertake intense research to understand what your audience wants to read.
- Zero in on a content theme to base your blog on for instance you can write on current market trends, marketing strategies and so on.
- Write interesting, authentic and valuable content. But keep it short.
- Your blog content should be unique and high in quality. This is not only important to keep your readers engaged but also from search engine optimization point of view.
- Add keywords in your blog posts. Use keywords you think you need to push for your business to be found on the web.
- The title of your blog is very important. So give an appealing title to all your blog posts.
- Integrate your blog in your website and keep updating it
- Design and personalize your blog to give it a professional look.
- Update your blog every day with fresh content. Avoid repetitive content.
- Announce your blog launch through a press release.
- Invite other bloggers to guest write a blog.
- Include pictures, videos and audio wherever possible to build readership and to make your blog more attractive.
- Include links to your website or other relevant sites to increase credibility.
- Encourage people to leave a comment or share your post and respond to those comments quickly.
- Share your blog posts on other social networking sites that your active on.
- Add your Facebook, Twitter and other social profile links on your blog, to make it easy for your readers to share your content.
- Add tags to your blog posts .
The most important thing is to understand that the way you
deliver your message is as important as the message itself. So why wait? Pick
up a topic and start blogging your way to marketing success.
From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.
For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.
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