How to build an audience with Content Marketing ?

‘Content is King’. Period. Content is the most scalable way to educate, inform, connect, increase visibility and salability. The best way to power web marketing is by publishing content on the web that educates and empowers the readers. And the best part is you don’t have to write new content all the time. You can use your old content and improvise it to keep it fresh. It’s all about building trust by sharing free content and keeping your audience engaged and interested in your brand.

Forms of content marketing

• Blogs – create an account in Blogger and post up to one blog a week.
• Press releases – update readers and prospects about latest happenings in your business. This will keep them informed about the new developments.
• Newsletters – send out newsletter once every month with information and tips that you think is relevant to your business and also informative to your readers.
• Articles – write pertaining to your area of expertise and publish them on well-known sites.
• White papers – write extensively on multiple subjects pertaining to your area of interest and make it available to your audience.
• Case studies – share case studies that will help your audience make a decision.
• eBooks – share your articles or white papers by converting them in to an eBook.
• Website - update your website with new products and services. Add your articles, blogs and white papers on your website.
• Videos – create informative videos for people who are pressed for time. Keep it short but relevant.

Content marketing must dos

• Identify your target audience. You should know for whom you’re writing.
• Content that you share should be relevant, valuable and informative. This will keep the readers interested.
• Your content should be marketing backed to sell your brand but in the most subtle way. Your content should in no way be overwhelming for the readers.
• Integrate print, video, audio in to your content to make it more interesting.
• Follow consistent branding standards throughout. Use your logo wherever possible.
• Go viral with your content to make it available to your readers on the web.
• Publish your new content  and recycled contents on
—    Online press release sites
—    Video sites
—    White paper sites
—    Guest blog on popular sites
—    Facebook, Twitter, LinkedIn, Google+
—    Online newspapers
—    Magazines
—    Article marketing sites

The key to online success through content marketing is by having a no sales agenda. Remember that customers are looking for answers and guidance online.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.