Conquering Social Media Marketing

Over the years social media has gained momentum and still continues to grow. Social media sites like Facebook, Twitter, Google+ and LinkedIn have become extremely popular because it helps organizations, big or small, to promote, engage and collaborate and to create a one-to-one relationship with their audience. When used with the right intention and managed regularly, social media can be a no-cost marketing tool to help you grow your business.

However, the efficacy of social media marketing is often overlooked due to debates on how to get it right. Social media marketing calls for consistent efforts, and if not done correctly, can back-fire. So here are some tips and tricks to master social media marketing.

• Create your social profile on major sites like Facebook, Twitter, LinkedIn and Google+.
• Format the profile page to reflect your branding. You can use your company logo for the profile picture and for the Facebook cover images; you can design a smart and appealing image.
• Include your company bio. You can take the information from the company website.
• The design used should be attractive and capable of engaging visitors.
• Create and publish Facebook tab landing pages with a call to action - promote, share, like.
• Identify your target audience and add them to your social media circle.
• Focus on sharing and discussing rather than selling.

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• Post photos, videos and informative contents.
• Identify key industry influencers, competitors, industry news & comments.
• Listen regularly for comments about your company, brand, and products.
• Respond to questions or comments about your company or products.
• If you like particular message like it or re-tweet it - people appreciate sharing.
• Tag people wherever possible.
• Post links to articles or sites you think will be of interest to others.
• Make sure your Facebook updates and Tweets provide value.
• Ask questions and float ideas on these sites.
• Reply quickly to customer service issues.
• Enhance Facebook page with Facebook applications.
• Keep discovering new customers and have them discover you.
• Analyze the response to your social media efforts regularly and tweak your strategies to gain more response. 

One of the biggest advantages of social media is its ability to make things go viral.  Hence, social media marketing if done right can help increase your brand visibility and turn your fans into customers. Make sure you initial excitement does not change into frustration if you don’t see any results. Keep analyzing the results, tweak your strategies and keep putting in efforts. The results will multiply over time.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings,Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.