Why Marketing Analytics is as important as Web Analytics?

With marketing going beyond the boundaries of a website, it has become imperative to keep a close watch on the other channels of marketing. While web analytics gives you detailed information about the performance of your website, marketing analytics helps you analyze and track the capability of your marketing campaigns.

Marketing without analyzing the results is like shooting an arrow in the dark. You will never know if you’re hitting the right target. Marketing analytics offer insightful information about the performance of your marketing initiatives and whether it is yielding the kind of results expected by you. Though web analytics only covers the website; marketing analytics can be undertaken for marketing collaterals, landing pages, social media as well as your email campaigns.

How can analyzing your marketing campaigns help?

• Helps optimize your marketing by giving you a detailed report on each of your marketing effort, be it social media, landing page, emails or eBooks..
• Tells you which campaign worked and which didn't.
• Give you detailed information about your leads like their company name, location with address.
• Helps you analyze customer behavior.

Things to remember as you begin analyzing your marketing campaigns

• Identify what questions you want answered when reviewing your analytics. Are there more visitors? Did anyone download the free eBook? Has anyone clicked on the links and so on.
• Look at the metrics that matters for the growth of your business – unique visitors or traffic sources or conversions and so on.
• Review and analyze on an on-going basis. Compare past results with current.
• Take action to optimize your marketing initiatives based on the analysis.

What to look for in your analytics report?

• Identify which landing pages work the best
• Identify which marketing campaign gets more results. For instance, if a particular email campaign has more bounce rate or unopened rate, you’ll know something needs to be changed
• Identify the traffic sources to your marketing materials
• Measure your conversion goals. Are you able to convert the leads into sales?
• Use the information to analyze customer behavior. Which page they find interesting? Which link they clicked the most and so on.

Your objective should be to analyze the data and improve your marketing strategies. Too much or too little information can obstruct your objective. So picking and using the right analytics tool is very important. And after you choose the right tool, use the information you get to guide your online business decisions and to improve your brand visibility and increase sales.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.