Why Marketing Analytics is as important as Web Analytics?

With marketing going beyond the boundaries of a website, it has become imperative to keep a close watch on the other channels of marketing. While web analytics gives you detailed information about the performance of your website, marketing analytics helps you analyze and track the capability of your marketing campaigns.

Marketing without analyzing the results is like shooting an arrow in the dark. You will never know if you’re hitting the right target. Marketing analytics offer insightful information about the performance of your marketing initiatives and whether it is yielding the kind of results expected by you. Though web analytics only covers the website; marketing analytics can be undertaken for marketing collaterals, landing pages, social media as well as your email campaigns.

How can analyzing your marketing campaigns help?

• Helps optimize your marketing by giving you a detailed report on each of your marketing effort, be it social media, landing page, emails or eBooks..
• Tells you which campaign worked and which didn't.
• Give you detailed information about your leads like their company name, location with address.
• Helps you analyze customer behavior.

Things to remember as you begin analyzing your marketing campaigns

• Identify what questions you want answered when reviewing your analytics. Are there more visitors? Did anyone download the free eBook? Has anyone clicked on the links and so on.
• Look at the metrics that matters for the growth of your business – unique visitors or traffic sources or conversions and so on.
• Review and analyze on an on-going basis. Compare past results with current.
• Take action to optimize your marketing initiatives based on the analysis.

What to look for in your analytics report?

• Identify which landing pages work the best
• Identify which marketing campaign gets more results. For instance, if a particular email campaign has more bounce rate or unopened rate, you’ll know something needs to be changed
• Identify the traffic sources to your marketing materials
• Measure your conversion goals. Are you able to convert the leads into sales?
• Use the information to analyze customer behavior. Which page they find interesting? Which link they clicked the most and so on.

Your objective should be to analyze the data and improve your marketing strategies. Too much or too little information can obstruct your objective. So picking and using the right analytics tool is very important. And after you choose the right tool, use the information you get to guide your online business decisions and to improve your brand visibility and increase sales.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.

Conquering Social Media Marketing

Over the years social media has gained momentum and still continues to grow. Social media sites like Facebook, Twitter, Google+ and LinkedIn have become extremely popular because it helps organizations, big or small, to promote, engage and collaborate and to create a one-to-one relationship with their audience. When used with the right intention and managed regularly, social media can be a no-cost marketing tool to help you grow your business.

However, the efficacy of social media marketing is often overlooked due to debates on how to get it right. Social media marketing calls for consistent efforts, and if not done correctly, can back-fire. So here are some tips and tricks to master social media marketing.

• Create your social profile on major sites like Facebook, Twitter, LinkedIn and Google+.
• Format the profile page to reflect your branding. You can use your company logo for the profile picture and for the Facebook cover images; you can design a smart and appealing image.
• Include your company bio. You can take the information from the company website.
• The design used should be attractive and capable of engaging visitors.
• Create and publish Facebook tab landing pages with a call to action - promote, share, like.
• Identify your target audience and add them to your social media circle.
• Focus on sharing and discussing rather than selling.

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• Post photos, videos and informative contents.
• Identify key industry influencers, competitors, industry news & comments.
• Listen regularly for comments about your company, brand, and products.
• Respond to questions or comments about your company or products.
• If you like particular message like it or re-tweet it - people appreciate sharing.
• Tag people wherever possible.
• Post links to articles or sites you think will be of interest to others.
• Make sure your Facebook updates and Tweets provide value.
• Ask questions and float ideas on these sites.
• Reply quickly to customer service issues.
• Enhance Facebook page with Facebook applications.
• Keep discovering new customers and have them discover you.
• Analyze the response to your social media efforts regularly and tweak your strategies to gain more response. 

One of the biggest advantages of social media is its ability to make things go viral.  Hence, social media marketing if done right can help increase your brand visibility and turn your fans into customers. Make sure you initial excitement does not change into frustration if you don’t see any results. Keep analyzing the results, tweak your strategies and keep putting in efforts. The results will multiply over time.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings,Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.