Conquering Social Media Marketing

Over the years social media has gained momentum and still continues to grow. Social media sites like Facebook, Twitter, Google+ and LinkedIn have become extremely popular because it helps organizations, big or small, to promote, engage and collaborate and to create a one-to-one relationship with their audience. When used with the right intention and managed regularly, social media can be a no-cost marketing tool to help you grow your business.

However, the efficacy of social media marketing is often overlooked due to debates on how to get it right. Social media marketing calls for consistent efforts, and if not done correctly, can back-fire. So here are some tips and tricks to master social media marketing.

• Create your social profile on major sites like Facebook, Twitter, LinkedIn and Google+.
• Format the profile page to reflect your branding. You can use your company logo for the profile picture and for the Facebook cover images; you can design a smart and appealing image.
• Include your company bio. You can take the information from the company website.
• The design used should be attractive and capable of engaging visitors.
• Create and publish Facebook tab landing pages with a call to action - promote, share, like.
• Identify your target audience and add them to your social media circle.
• Focus on sharing and discussing rather than selling.

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• Post photos, videos and informative contents.
• Identify key industry influencers, competitors, industry news & comments.
• Listen regularly for comments about your company, brand, and products.
• Respond to questions or comments about your company or products.
• If you like particular message like it or re-tweet it - people appreciate sharing.
• Tag people wherever possible.
• Post links to articles or sites you think will be of interest to others.
• Make sure your Facebook updates and Tweets provide value.
• Ask questions and float ideas on these sites.
• Reply quickly to customer service issues.
• Enhance Facebook page with Facebook applications.
• Keep discovering new customers and have them discover you.
• Analyze the response to your social media efforts regularly and tweak your strategies to gain more response. 

One of the biggest advantages of social media is its ability to make things go viral.  Hence, social media marketing if done right can help increase your brand visibility and turn your fans into customers. Make sure you initial excitement does not change into frustration if you don’t see any results. Keep analyzing the results, tweak your strategies and keep putting in efforts. The results will multiply over time.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings,Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.

Why blogging is important for your brand ?

Web marketing helps you create a relationship. And one of the best ways to build relationships is through blogging. Blogs are web-based log of entries about a particular subject or topic. Though blogs mainly include text, it can also include videos, pictures and audio.

Blogging is important for businesses today

• To build trust among your audience by bridging the gap between you and your prospects.
• To engage with prospects online through feedback, comments and questions.
• To get better search engine rankings on the web through quality content.

Blogging helps in boosting a company’s credibility, visibility and salability. However, blogging as a marketing tool needs to be done correctly. Here are some best practices to successful blog writing. 

• Undertake intense research to understand what your audience wants to read.
• Zero in on a content theme to base your blog on for instance you can write on current market trends, marketing strategies and so on.
• Write interesting, authentic and valuable content. But keep it short.
• Your blog content should be unique and high in quality. This is not only important to keep your readers engaged but also from search engine optimization point of view.
• Add keywords in your blog posts. Use keywords you think you need to push for your business to be found on the web.
• The title of your blog is very important. So give an appealing title to all your blog posts.
• Integrate your blog in your website and keep updating it
• Design and personalize your blog to give it a professional look.
• Update your blog every day with fresh content. Avoid repetitive content.
• Announce your blog launch through a press release.
• Invite other bloggers to guest write a blog.
• Include pictures, videos and audio wherever possible to build readership and to make your blog more attractive.
• Include links to your website or other relevant sites to increase credibility.
• Encourage people to leave a comment or share your post and respond to those comments quickly.
• Share your blog posts on other social networking sites that your active on.
• Add your Facebook, Twitter and other social profile links on your blog, to make it easy for your readers to share your content.
• Add tags to your blog posts .

The most important thing is to understand that the way you deliver your message is as important as the message itself. So why wait? Pick up a topic and start blogging your way to marketing success.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.

How to boost online visibility with a Website ?

A brand without a website is like doing business without a business card. An impressive website helps create a killer impression about a brand. Apart from the design the most vital element is to make sure that your website is search engine optimized. Search engine optimization is important to a business as 90% of all online traffic is achieved through the various search engines. Therefore, the key to success is to know how well you can properly market your website through search engine optimization.

 Below are some pointers to ensure that your website attracts traffic and good search engine ranking.

• Evaluate your website to make sure it creates a killer impression about you and your brand.
• Pay close attention to branding while designing your website.
• Determine your brand image.
• If your website lacks content, start with that.
• Sprinkle keywords, you think your prospects will use to find you on the web, all over your website. Make sure not to overdo it.
• Always try to get a dedicated IP for your domain. Use a host company that is reputable
• Improve your websites search engine ranking by getting a variety of one-way links with keywords to your site.
• Maintain the image to text ratio on your website.
• Make sure that it’s easy for search engines to index your website.
• The pages of your website should be search friendly.
• Give unique title and meta tags for each page.
• Incorporate keywords in the title, description and H1 tags.
• Customize the way your listings appear in search engines.
• Apply advanced techniques to get your difficult-to-index pages fully listed.
• Simple text file will ensure more targeted Web page indexing.
• If you weren’t already blogging set up a blog with back-links to your website.
• Drive your social media traffic to your website by adding your website links in your social media posts.
• Add fresh content to your website regularly. Add duplicate content if possible.
• Give access to your social media profiles on your website, so that your visitors don’t have to spend time searching for you those sites.
• Check your website regularly and look for broken links, spelling error and so on.
• Use a website analysis tool to analyze the performance of your website and improvement in web traffic.

Remember, your website is the face of your company; a marketing tool to expose your brand and improve sales. Follow these strategies and create your brand presence online. Reiterate the strategies that work best, the results will compound over time.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.

Building high impact marketing materials

In a highly competitive market, it is important to advertise services and products that you’re offering. Rich, relevant and effective marketing materials are imperative to have a long lasting impression about your brand. Also, it becomes an effective lead generation tool for your business. 

Though focusing on the content is most important, you can have more success with your marketing materials if you follow the basic principles when creating your marketing materials.

• Create powerful design templates for e-mails, flyers, postcards, brochures, e-book presentation etc.            
• Uniqueness is the key to success and this is accomplished by ‘Branding’.
• Your branding should be consistent on all the marketing materials be it brochures, single page flyers, emails or eBooks.
• Get your company logo professionally designed.

• Incorporate attractive images and well written content to encourage and gain clients.
• Avoid too much text in the body. Use white space to make it easy on the eyes.
• Proof read contentfor grammatical or spelling errors before publishing/distributing your marketing materials.
• Seek good marketing collateral print services. Online print services provide clients option on size, color and quantity.
• Make the marketing material available to buyers to promote interest in your listing.
• Use multiple channels like social media, content syndication sites for a greater exposure for your marketing materials.
• Send out newsletters, press releases and white-papers in regular intervals.

Creating an attractive marketing material is not a challenge. But remember, consistency and quality is the key to successful marketing. 

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings,Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.

Building a Successful Marketing Proposal

A good marketing proposal can be your best branding and sales tool. A marketing proposal should be appealing and catchy to grab the attention of your prospects. It should address the, who, what, where, when, and how much – questions about all marketing initiatives. In short, letting your clients know about all the things your business can provide them.

The importance of a marketing proposal should not be underestimated; a well-executed marketing proposal can be your ticket to closing a deal. So here are a few pointers to get you started on putting together a strong marketing proposal –

• Research the company you are planning to approach with your marketing proposal and try to gain a thorough knowledge of the company.
• Analyze the audience the company is trying to reach like and the company’s current marketing situation.
• Design your proposal depending upon the company you approach. If you know what colors they prefer, or the font they are comfortable with, tweak your marketing proposal to reflect those.
• Your proposal represents you and your company, so pay attention to branding. The proposal should be neat and readable.
• Prepare document in the appropriate format. If the client requires a particular structure, then use it.
• Include information about your company and a brief bio about yourself.
• Clearly define the objective of the marketing proposal.
• The proposal should have an executive summary and report body with special emphasis on your marketing plans for your client.
• Provide statistics and research report if applicable.
• Develop a strategy to differentiate your company from the competitors. Subtly mention why you think you and your company should be considered.
• Include references, if required. Mention your previous successes and undertakings.
• It’s all about results, so show your client how they can measure the success of your marketing plan.
• Give a time estimation to execute the marketing plan.
• Add images in relevant pages to make the marketing proposal attractive.
• Read your proposal thoroughly before forwarding it to the client.

A marketing proposal is the most important element to get business. Moreover, it is the first impression you create on your clients and is the most important element to get business. Hence, make the best use of it by adding all relevant details with a presentable design.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings,Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.

  

How E-Mail Marketing Can Boost Sales

E-Mail marketing is an excellent way to advertise your listings. More and more companies are turning to email to conduct marketing initiatives as it is the most effective form of online promotion. It helps you to quantify the number of emails opened by your recipients and the number of times your embedded links were clicked. By enabling you to measure the level of your recipient’s interest, email campaigns help you to alter your strategies to boost the response rates.

Here are a few steps towards successful email marketing - 

• Create a list of your target customers

• Knowing their needs, wants and interests will be helpful to discover what encourages them to take actions

• To avoid spam make sure these customers have agreed to or, are loyal to receive the email

• Avoid purchasing contact lists from third party sources

• Based on the selected target audience, determine the kind of campaigns to be used: newsletters, press releases, event invitations, holiday or seasonal promotions, new product or service announcements etc.

• Determine the best time the target audience is most likely to open and read your email. Midday delivery is better than mornings or evenings

• Determine the right day of the week to send out campaigns. Usually Tuesday and Wednesday bring better results as compared to other days

• If the target audience is diverse, carry out some testing to determine the right timing

• Don’t use deceptive subject lines

• Give recipients an option to opt-out of your mailing list

• Get reports/analytics on each email campaign

•  Analyze the results obtained and compare them to the previous email campaigns results. This will help you to determine whether the goals of current campaign were achieved

• Based on the results, outline strategy for new campaign

Email marketing allows you to create brand awareness and boost sales. So start building your contact list, create attractive e-mail designs, execute e-mail campaigns and track the results. 

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Listing Websites, Interactive Presentations, Virtual Tours, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans.com is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.

Plan of action to drive traffic to your website

Ever wondered what it takes to get frequent visitors on your website? Just launching a website is not sufficient to boost your website traffic and attract leads. Your efforts should go beyond adding tags and keywords.

Here are a few things to get you started -

1. Search engine optimization

Search engine optimization is important to a business as 90% of all online traffic is achieved through the various search engines. Therefore, the key to success is to know how well you can properly market your company through search engine optimization. Make sure your website is search engine optimized with the necessary meta tags, meta descriptions, title tags, and relevant keywords.

2. Submit articles and press releases

Write articles and press releases and submit to various sites online. The content should be fresh and relevant. Focus more on educating rather than selling. But make sure to mention your company contact information at the end of each post.

3. Social media marketing

Develop online presence by actively participating on major social media sites like Facebook, Twitter, and LinkedIn etc.Keep people engaged with relevant materials and offers. Join groups and become an active participant. Actively participate in conversations and keep it subtle. Try not to push your business on the people responding to you.

4. Blogging

Write and post blogs about your business on a regular basis. Frequency of the post can range from 3 to 5 times a week. Make sure the content of your blog is fresh and not repetitive. Include information which will help your audience. Check for visitor comments and encourage them to share your blog.

5. Marketing forum

Join your business related forums where you can converse with other people involved in the forum. Encourage people to post comments and participate. Create a healthy conversation.

6. Updating your website

Constantly update your website content with fresh and relevant content. Visitors coming to you site doesn’t want to read the same thing over and again. Motivate them to come visit your websites regularly and pass on information you think will add value to them.  Also, new content is more attractive to search engines.

7. Links

Submit your website URL on relevant directories. Also try to backlink pages of your website from other sites. This will improve the credibility of your website and also help in bringing in traffic.

Make sure to add information about your company and the link to your website on all the accounts created on social media, blogs and forums. Make it customary to add links to relevant pages on your website.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.