6 Tips for Better E-Mail Marketing

E-mail is a low-cost and fairly uncomplicated medium to connect with prospects. Here’s how to ensure you get maximum advantage from it.

Start on the right note: When a prospect signs up for your e-mails, send them an effective welcome message. This should be crisp, up-to-the point and convey clearly what the reader can expect in future, from your e-mails.

Go easy on images: Images do make e-mails look more interesting, however not all e-mail clients display images. Sometimes, e-mails with too many images are filtered as spam. Hence it’s advisable to have a good mix of rich content and some images to your e-mail.

Give valuable information: Prospects sign up for e-mails hoping to gain some value. If your e-mails are always about your business or products, the prospects eventually lose interest. Make sure that the e-mails are adding value to the readers by offering useful information. That way, if you occasionally send e-mails about a new product launch or upgrade, readers would be interested in knowing more.

Know when to send: One thing you need to make note of, as an e-mail marketer is that your recipients are not always into their inbox. Depending on who you are targeting, your prospects may be checking their e-mails twice a week. Tweak your e-mail marketing strategy to suit recipient behavior. An e-mail everyday can be frustrating if someone’s checking their mails on weekends.

Optimize for mobile devices: Android phones and tablets are changing e-mail marketing as well. With executives mostly checking their e-mails from their smart phones there’s a need for e-mail marketers to ensure that the e-mails are optimized for mobile devices as well.

Analysis: It is essential to know the results of your e-mail marketing efforts. Even if it is just a monthly newsletter, you should know exactly how many recipients were targeted, how many received the e-mail, what is the bounce, unsubscribe and click-thru rate and so on. Such details will help you understand how the recipients perceive your e-mails.

For more information visit www.newplans.com or e-mail us at support@newplans.com