Five easy steps are all it takes to create a stronger, positive brand image
Brand image is largely based on how customers and prospects associate with the business. Customers and prospects form a certain perception of the business based on their interaction with it. That becomes the brand image of the business. The brand image is one of the most important assets a business has. A business’s success is largely dependent on how its prospects and customers perceive it as a brand. Here are 5 steps that will propel your brand towards creating a positive image.
Know Your Customers: Understand your customers. Knowing the target audience well enables a business to have well-directed, relevant communication with them.
Consistency: Be consistent in your approach to customers. Consistency has to be on two accounts—frequency of communication and the content. This influences the customers, to associate certain words and images used consistently in company communication, with the brand.
Build Brand Presence: Today there are various tools available for customer interaction. These include e-mails, live chats, webinars, blogs, Videologs, Social media and so on. Be available to your customers across these various touch-points.
Add Value: Provide your customers with something they perceive to be of value. Some examples are free tips in your domain of expertise that would be of use to your customers, going that extra mile to simplify the buying process for the customers etc.
Innovate: Be unique in your product/service offering. Constantly innovate so that your brand is a class apart from your competitors. If you are dealing in a product that has way too much competition, innovate on other fronts. An example would be offering customer service on social media or at home customer service, that would set differentiate you from your competitors, lending a unique feel to your brand.
By following these simple steps, a business can significantly influence its customers and prospects to associate positively with its brand.
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