E-mail
is a low-cost and fairly uncomplicated medium to connect with prospects. Here’s
how to ensure you get maximum advantage from it.
Start on the right note: When a prospect signs up for your e-mails, send them an effective welcome message. This should be crisp, up-to-the point and convey clearly what the reader can expect in future, from your e-mails.
Start on the right note: When a prospect signs up for your e-mails, send them an effective welcome message. This should be crisp, up-to-the point and convey clearly what the reader can expect in future, from your e-mails.
Go easy on images: Images do make e-mails look more interesting, however not all
e-mail clients display images. Sometimes, e-mails with too many images are
filtered as spam. Hence it’s advisable to have a good mix of rich content and
some images to your e-mail.
Give valuable information: Prospects sign up for e-mails hoping to gain some value. If your
e-mails are always about your business or products, the prospects eventually
lose interest. Make sure that the e-mails are adding value to the readers by
offering useful information. That way, if you occasionally send e-mails about a
new product launch or upgrade, readers would be interested in knowing more.
Know when to send: One thing you need to make note of, as an
e-mail marketer is that your recipients are not always into their inbox.
Depending on who you are targeting, your prospects may be checking their
e-mails twice a week. Tweak your e-mail marketing strategy to suit recipient
behavior. An e-mail everyday can be frustrating if someone’s checking their
mails on weekends.
Optimize for mobile
devices: Android phones and tablets are changing
e-mail marketing as well. With executives mostly checking their e-mails from
their smart phones there’s a need for e-mail marketers to ensure that the
e-mails are optimized for mobile devices as well.
Analysis: It is essential to know the results of your e-mail marketing
efforts. Even if it is just a monthly newsletter, you should know exactly how
many recipients were targeted, how many received the e-mail, what is the
bounce, unsubscribe and click-thru rate and so on. Such details will help you
understand how the recipients perceive your e-mails.
For more information visit
www.newplans.com or e-mail us at support@newplans.com
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