Prospects draw up an image of the company based on its Marketing Hence it’s important that the company’s Marketing Collateral is created such that it sends the right message to the recipients. Here are 5 steps towards creating effective Marketing Collateral.
Know the target
Understand the audience well and then structure the marketing collateral to suit their taste. For example, the CFO of an organization is the chief target; it makes sense to include statistics and numbers as to how the product can help the company cut costs. On the other hand, if it is someone in the administrative department, then the collateral should emphasize on how it can help them save time.
Look from the target’s perspective
Many companies make the mistake of talking about themselves in their Marketing Collaterals. Marketing collaterals should contain information about the company’s offerings, but it should emphasize on how these offerings will be of use to the target.
Why you?
Marketing Collaterals should bring out the company’s unique selling points. Why should the targets choose your company over others? Give them a compelling reason to do so.
Personalize
Personalized communication always yields better response than mass communication. Customize your Marketing Collaterals to suit your target’s tastes and perspective.
Keep it Simple
Marketing Collaterals must be concise and clear. Cramping too much information into marketing collaterals only makes it tiring for the recipients. Keep the content lucid and easy to understand.
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