Building high impact marketing materials

In a highly competitive market, it is important to advertise services and products that you’re offering. Rich, relevant and effective marketing materials are imperative to have a long lasting impression about your brand. Also, it becomes an effective lead generation tool for your business. 

Though focusing on the content is most important, you can have more success with your marketing materials if you follow the basic principles when creating your marketing materials.

• Create powerful design templates for e-mails, flyers, postcards, brochures, e-book presentation etc.            
• Uniqueness is the key to success and this is accomplished by ‘Branding’.
• Your branding should be consistent on all the marketing materials be it brochures, single page flyers, emails or eBooks.
• Get your company logo professionally designed.

• Incorporate attractive images and well written content to encourage and gain clients.
• Avoid too much text in the body. Use white space to make it easy on the eyes.
• Proof read contentfor grammatical or spelling errors before publishing/distributing your marketing materials.
• Seek good marketing collateral print services. Online print services provide clients option on size, color and quantity.
• Make the marketing material available to buyers to promote interest in your listing.
• Use multiple channels like social media, content syndication sites for a greater exposure for your marketing materials.
• Send out newsletters, press releases and white-papers in regular intervals.

Creating an attractive marketing material is not a challenge. But remember, consistency and quality is the key to successful marketing. 

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings,Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.

Building a Successful Marketing Proposal

A good marketing proposal can be your best branding and sales tool. A marketing proposal should be appealing and catchy to grab the attention of your prospects. It should address the, who, what, where, when, and how much – questions about all marketing initiatives. In short, letting your clients know about all the things your business can provide them.

The importance of a marketing proposal should not be underestimated; a well-executed marketing proposal can be your ticket to closing a deal. So here are a few pointers to get you started on putting together a strong marketing proposal –

• Research the company you are planning to approach with your marketing proposal and try to gain a thorough knowledge of the company.
• Analyze the audience the company is trying to reach like and the company’s current marketing situation.
• Design your proposal depending upon the company you approach. If you know what colors they prefer, or the font they are comfortable with, tweak your marketing proposal to reflect those.
• Your proposal represents you and your company, so pay attention to branding. The proposal should be neat and readable.
• Prepare document in the appropriate format. If the client requires a particular structure, then use it.
• Include information about your company and a brief bio about yourself.
• Clearly define the objective of the marketing proposal.
• The proposal should have an executive summary and report body with special emphasis on your marketing plans for your client.
• Provide statistics and research report if applicable.
• Develop a strategy to differentiate your company from the competitors. Subtly mention why you think you and your company should be considered.
• Include references, if required. Mention your previous successes and undertakings.
• It’s all about results, so show your client how they can measure the success of your marketing plan.
• Give a time estimation to execute the marketing plan.
• Add images in relevant pages to make the marketing proposal attractive.
• Read your proposal thoroughly before forwarding it to the client.

A marketing proposal is the most important element to get business. Moreover, it is the first impression you create on your clients and is the most important element to get business. Hence, make the best use of it by adding all relevant details with a presentable design.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings,Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.

  

How E-Mail Marketing Can Boost Sales

E-Mail marketing is an excellent way to advertise your listings. More and more companies are turning to email to conduct marketing initiatives as it is the most effective form of online promotion. It helps you to quantify the number of emails opened by your recipients and the number of times your embedded links were clicked. By enabling you to measure the level of your recipient’s interest, email campaigns help you to alter your strategies to boost the response rates.

Here are a few steps towards successful email marketing - 

• Create a list of your target customers

• Knowing their needs, wants and interests will be helpful to discover what encourages them to take actions

• To avoid spam make sure these customers have agreed to or, are loyal to receive the email

• Avoid purchasing contact lists from third party sources

• Based on the selected target audience, determine the kind of campaigns to be used: newsletters, press releases, event invitations, holiday or seasonal promotions, new product or service announcements etc.

• Determine the best time the target audience is most likely to open and read your email. Midday delivery is better than mornings or evenings

• Determine the right day of the week to send out campaigns. Usually Tuesday and Wednesday bring better results as compared to other days

• If the target audience is diverse, carry out some testing to determine the right timing

• Don’t use deceptive subject lines

• Give recipients an option to opt-out of your mailing list

• Get reports/analytics on each email campaign

•  Analyze the results obtained and compare them to the previous email campaigns results. This will help you to determine whether the goals of current campaign were achieved

• Based on the results, outline strategy for new campaign

Email marketing allows you to create brand awareness and boost sales. So start building your contact list, create attractive e-mail designs, execute e-mail campaigns and track the results. 

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Listing Websites, Interactive Presentations, Virtual Tours, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans.com is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.

Plan of action to drive traffic to your website

Ever wondered what it takes to get frequent visitors on your website? Just launching a website is not sufficient to boost your website traffic and attract leads. Your efforts should go beyond adding tags and keywords.

Here are a few things to get you started -

1. Search engine optimization

Search engine optimization is important to a business as 90% of all online traffic is achieved through the various search engines. Therefore, the key to success is to know how well you can properly market your company through search engine optimization. Make sure your website is search engine optimized with the necessary meta tags, meta descriptions, title tags, and relevant keywords.

2. Submit articles and press releases

Write articles and press releases and submit to various sites online. The content should be fresh and relevant. Focus more on educating rather than selling. But make sure to mention your company contact information at the end of each post.

3. Social media marketing

Develop online presence by actively participating on major social media sites like Facebook, Twitter, and LinkedIn etc.Keep people engaged with relevant materials and offers. Join groups and become an active participant. Actively participate in conversations and keep it subtle. Try not to push your business on the people responding to you.

4. Blogging

Write and post blogs about your business on a regular basis. Frequency of the post can range from 3 to 5 times a week. Make sure the content of your blog is fresh and not repetitive. Include information which will help your audience. Check for visitor comments and encourage them to share your blog.

5. Marketing forum

Join your business related forums where you can converse with other people involved in the forum. Encourage people to post comments and participate. Create a healthy conversation.

6. Updating your website

Constantly update your website content with fresh and relevant content. Visitors coming to you site doesn’t want to read the same thing over and again. Motivate them to come visit your websites regularly and pass on information you think will add value to them.  Also, new content is more attractive to search engines.

7. Links

Submit your website URL on relevant directories. Also try to backlink pages of your website from other sites. This will improve the credibility of your website and also help in bringing in traffic.

Make sure to add information about your company and the link to your website on all the accounts created on social media, blogs and forums. Make it customary to add links to relevant pages on your website.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217. 

Time for some Video Marketing

Nearly six months into the year..so how are your marketing efforts coming along? Are you happy with the results or are you like others  looking for NEXT big marketing tool that can speed up your sales process and help you retain clients?

Real estate market thrives on referrals and relationships. You are not only selling properties, you are selling your brand, your expertise and your personality. Marketing today is more about being innovative and compelling; about retaining clients and to keeping prospects engaged. So how can you connect with your clients, prospects and also your colleagues in a unique and engaging way? The answer lies in ‘videos’.

Why is video integration a must have? 

1.      Increase effectiveness – videos allows you to engage your prospects thereby shortening your sales cycle

2.      Stand out – differentiate yourself form your competitors by integrating video technology in your marketing communication.

3.      Build trust and relationship – videos are personal and interactive. So having your face and voice in your marketing material will add an element of trust that lacks in other marketing materials.

4.      Build brand awareness – including a video in your marketing materials will leave an everlasting impression on your prospects leading to more brand awareness.

Where can you use videos?

1.      Listing presentation – where you can add a personal touch by adding a video with your message about the listing.

2.      Personal website – where a video about yourself, your expertise and experience will build more interest about your services among your prospects.

3.      E-mail – where a video can give more interesting and valuable information to your prospects

By integrating videos in your marketing materials, you will see a significant growth in your relationship with clients and prospects, prompting them to come back to you. 

For more information visit http://www.newplans.com or e-mail at support@newplans.com

Learn more about Lead Generation

When Social Media Goes Bad

How to minimize the damage and bounce back when your Brand is ‘Not Liked’ on Social Media.


Social Media is great. It puts businesses in direct contact with millions of prospects and customers, worldwide. It strengthens the brand presence on the web and helps in viral marketing. The good word about a business can spread real fast on Social Media Networks. But, what happens when there’s a bad word? It can spread even faster. In this issue we put forth some tips that you can use to contain the damage when your brand is getting beat up on the web.


Analyze: There are times when the business really makes a mistakes and times when there’s a misunderstanding or mistake on the part of the customer. Analyze the situation and understand in which category it falls. If the business is at fault, make amends; make them publicly on the same medium that the irate customer used. However, if the situation falls in the latter category, speak up for your brand and make your stance clear. That way you present your side of the story to others.


Don’t Whine: So someone gave you a bad review. Be calm and collected. Don’t whine in response. Whining and mud-slinging at the reviewer will present your brand as rather immature and even give the impression that you did really mess up.


Timely Response: Respond to negative comments promptly. Ideally, the response time is less than an hour because of the viral nature of Social Media Networks.


Respond Right: While timely response is essential, a wrong response written in a hurry can be catastrophic. Refer to step one—analyze, know the facts and then respond. Be clear and on-to the point.


Be a Person: Personal touch is an important element of social Media Marketing. Bring it into your interaction when responding to negative comments. Respond as a person, not as a company. This brings in the element of accountability to your words.


Too many times one bad review can spur an epidemic of bad remarks with many people joining-in on the conversation with a “Me too!” The aim should be to arrest such unpleasant developments before it begins to erode the brand value online.

For more information visit http://www.newplans.com/ or e-mail at support@newplans.com